Calli
Case study
Project info
As Calli The Label entered international markets, the brand underwent a strategic identity refresh to reflect its elevated approach to contemporary wear. The new tall, sans-serif logo became more than a wordmark – its bold, elongated forms act as graphic frames, echoing the structure and fluidity of the garments themselves. This shift captures the brand’s essence: confident, minimal, and quietly bold. The refined visual system invites space, movement, and modernity, positioning Calli to connect with a global audience seeking design-led wardrobe staples.
Deliverables
Brand Identity
Digital Design
Creative Direction
Art Direction
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